JUNE 5, 2020 | MOLINE, ILLINOIS - After a nationwide search, Quad City International Airport has selected MindFire Communications of LeClaire, Iowa, to support marketing and branding initiatives. The Board of Commissioners approved the airport’s recommendation to partner with MindFire after a months-long competitive search. One of the first priorities is communicating enhanced safety measures in place at the airport in response to COVID-19.
“Partnering with MindFire, a local agency that lives, works and travels from the Quad Cities, was the ideal outcome for us, especially given all that has happened since we began our search,” said Ashleigh Johnston, public relations and marketing manager, Quad City International Airport. “There’s a lot of information that passengers are being asked to dissect and understand about what air travel looks like right now and we have a responsibility to share what they can expect at the Quad City International Airport.”
MindFire Communications is a full-service agency offering brand and creative development, media services, public relations, research, strategic planning, as well as website and interactive development. MindFire’s team is comprised of 22 individuals who work with a variety of clients on a local, national and global scale.
“We’re thrilled to be partnering with the Quad City International Airport,” said Amy Behning, MindFire co-owner. “The airport is a huge asset for the Quad Cities, and a resource our company relies on to travel for client work. Their success means our community has success, and that’s the type of work we find extremely rewarding.”
The airport is also working with a design firm to renovate part of the terminal and an air service development firm. To showcase the work the airport is doing to improve the passenger experience and gain the attention of airlines, airport staff determined that the timing was perfect to take a fresh look at the brand and website.
“We say that the airport is often the first and last impression of the Quad Cities, so we want to make it an impressive one,” Johnston said. “But that work starts before they arrive at the terminal – it starts with a strong brand presence, sharing what we have to offer and why it’s important for the community to fly local. Recovery after COVID-19 will be slow and we want people to be safe. When they’re ready to fly, we want MLI to be their preferred choice and that’s the goal we’re all working toward.”
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FOR MORE INFORMATION CONTACT: Ashleigh Johnston, Public Relations and Marketing Manager at 309-757-1743 or email@example.com